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4 Reasons That Writing Blogs Can Enhance Your Executive Job Search
Posted By: Heather Eagar In: Business Professional In today’s day and age it is important to make your executive presence as big and professional as possible. Many people are accomplishing this by utilizing a blog to showcase their professional expertise. This article focuses on how to use a blog to your benefit.
Maintaining an online presence is becoming more important as employers rely on the Internet to research job applicants. This is why it’s a good idea to make your executive presence as big and professional as possible. Many accomplish this by writing blogs.
You’ve probably read numerous blogs in your time, but haven’t written your own. Some people use them for personal venting sessions while others showcase their professional expertise. If you’re trying to build your brand and enhance your executive job search, creating a blog is a good idea. However, if you’re unsure that it will work for you, here are four reasons to consider it as an option.
You Get to Share (and Grow) Your Expertise
One great aspect of writing blogs for your field is that you have the opportunity to share your wealth of expertise. Having been in your field for many years, you’ve seen it grow and can share your own comparative analysis, as well as offer insight into where you see your field heading.
Additionally, you get to conduct research for your blog that can help grow your knowledge. When you’re wrapped up with a specific company, your job is often to know the specifics of that company and those in direct relation to it. But as a blogger, you often have to broaden your horizon so that all in your field can relate.
You Can Increase Networking Opportunities
By writing a reputable blog for your field, you could eventually draw in members of your field who would like to comment on your writings and maybe even contact you directly. It helps if you have already set up a LinkedIn profile that you can link to from your blog. This way, interested parties who have already gotten a taste of your level of knowledge can look at additional accomplishments and know how to contact you if they’re looking to recruit.
It’s a Great Resume Builder
Another great reason to blog is that you can build on the accomplishments already on your resume. Since most resumes are shipped off in electronic formats, you can post a link to your blog when you apply for jobs. This way, employers can look at your level of expertise through your blog as they narrow down their options for the position.
You Might Eventually Guest Blog
There’s something very special about having someone ask you to guest blog for their site. This is a major honor because it represents the idea that your wealth of knowledge is so well respected that others would like to have you come in to write from an expert’s standpoint. As you develop your own footprint in the blogging world and expand your professional brand, you might find that some will come to you for your expert opinion. By giving it, you open up even more doors for employment opportunities.
Some say that the idea of blogging being a benefit to a job search is a moot concept because so many people can do it without a professional background. But blogs are written by many well-respected professionals. So why not try it for yourself to see if it can enhance your executive job search?
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Comments
Posted by: joseph DAmbra
I have over 35 years of successful selling experience and now blog twice a week sharing it. I agree with your article and have also learned from it. Nicely written and I found the information in it quite beneficial. Thank you, Joe
Posted by: ana
This is a very interesting article.
Posted by: ana
This is very informatic article.
Posted by: ana
this is nice article. keep it up.........
Posted by: Evy
Blogs are huge in today's marketing sphere. And when you think about marketing yourself...a blog can be a great personal marketing tool.But remember, the internet is forever so make sure you don't put anything on your blog (or Facebook, etc) that you wouldn't want a potential employer to know.I know I Google names on a resume before I call someone for an interview.
Posted by: Kin
Thanks for the wonderful information- just wondering if anyone else has had any relevant experiences to share!
Posted by: Kelsey On: 2/4/2010 2:41:33 PM
Heather, “4 Ways that Writing Blogs Can Enhance Your Executive Job Search” was a great blog entry for me. I have just created a blog as an assignment for a class and it is encouraging to read a post that details why a blog can help you further your career. I have actually already followed some of your advice and joined LinkedIn and linked my blog to my profile so that would-be employers can see my blog and give me feedback or advice. I think that it is a great idea to show a company physical evidence of something on your resume, for example news releases or blog entries. Thanks for the great post!
Posted by: San Francisco article writers On: 2/22/2010 1:54:52 AM
I do agree with your presentation. Blogging is a venue of expressing and sharing on your side. Thanks for sharing and I'll be writing some thing about this blog. :)
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